How To Create Your Philanthropic Mantra
Do you ever find yourself tongue-tied when anyone asks you “Why do you support this organization?” How do you answer? Or better yet, do you even have a specific answer? Quite often I like to ask a donor this question and all too frequently there is an uncomfortable silence. Following a thoughtful pause, the donor answers with something like, “Well, my neighbor asked me to get involved,” or “Gee, I’m not sure, my family has always made an annual contribution” or “Hmmm, I ‘m not really sure, I just like the organization.” Creating your own philanthropic mission statement or mantra can help you answer with confidence! Focus Your Giving There is no doubt that today there is more and more [...]