Where is the balance between the heart and head in philanthropy?
In today’s technological age, I believe it is very easy to get caught up in the over analysis of the reasons people give. In recent decades there has been significant research and writings on what motivates donors to do what they do and why. Elizabeth Svoboda’s August 2013 Wall Street Journal article, “Hard-Wired for Giving,” shows some scientific evidence behind giving. She reports that experiments in 2007 by University of Oregon economist Dr. Bill Harbaugh and psychologist Ulrich Mayr used an MRI scanner to pinpoint exactly what goes on in a person’s brain when they decide to give to charity. Results showed that “areas of the brain associated with the processing of unexpected rewards, such as the nucleus accumbens lit up. [...]