donor

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Who do philanthropists answer to?

If one subscribes to the axiom that success is in the “eye of the beholder,” then the question becomes, “Who is the beholder?” Is it the philanthropist who gives? Is it the organization that accepts? Is it the beneficiary who receives? Who has the primary responsibility of defining success and determining the metrics with which to define what success means? If one maintains that philanthropy is not a commodity defined by market supply and demand but rather the result of a personal journey driven by values and beliefs, then perhaps to a great extent, the responsibility of defining success falls squarely on the philanthropist who gives. There is a significant and responsible discussion taking place in the nonprofit profession as [...]

Ask Margaret

Q: A recent article, “Two-Thirds of Donors Plan to Cut Back on Giving This Fall,” appeared in The Chronicle of Philanthropy. If such is the case, what can charities do to be proactive? A: Continue to subscribe to the KISS principle. The media, especially 24/7 TV and talk radio, has many smart, educated and normally happy people running around like Chicken Little believing “The sky is falling.” Is saying it's so making it happen? Are we wishing ourselves more doom and gloom than necessary? OK, what does all this have to do with keeping donors on the books and happy, and perhaps even increasing their year-end contributions? Here are three KISS ideas: 1) Say “thank you,” 2) Say “thank you” again [...]