Over the next few months, I’ll be sharing reviews of books that inspire me in the hopes they will inspire you too. Happy reading!

Experts say that the best way to teach a lesson is to tell a story. Indeed, through the ages fables have enriched our lives by their moral lessons. How can we forget fables such as Aesop’s The Tortoise and Hare or The Ant and the Grasshopper!

Short, Profound Modern Tale

In the 21st Century, fables continue to be life-changing for those who choose to read them. And this is certainly true in the field of Philanthropic Leadership. One such modern tale is the short yet profound book, The Art of Influence by Chris Widener. In a mere 104 pages the author, in his narrative style, successfully sets forth his four “Golden Rules of Influence.”

The author introduces us to Bobby Gold, a rich, successful and influential man. He then proceeds to weave the story of what Bobby does with his wealth to make an impact on the world around him. Bobby teaches not with charts and techniques, but rather through the eyes of a young professional he mentors.

Learn These 4 Rules And You’ll Be Golden

Throughout this easy-to-read story unfolds the four “Golden Rules of Influence.” The four rules explore the difference between persuasion and influence. According to the author, “Persuasion is about what you do to other people. Influence is your ability to change another person’s thoughts, beliefs, or actions…The kind of person you are is what determines your influence, which is what determines your success.”

Each of the four Golden Rules is embellished with an inspiring story of character and virtue.

  • Golden Rule Number 1: Live a Life of Undivided Integrity
    “If you want to have influence, you need a foundation of ethics on which your logic and your passion can stand.”
  • Golden Rule Number 2: Always Demonstrate a Positive Attitude
    “People follow positive, optimistic people.”
  • Golden Rule Number 3: Consider Other People’s Interests as More Important Than Your Own
    “Nobody wants to hang around with a bore. But even more important than being interesting is being interested.”
  • Golden rule Number 4: Don’t Settle for Anything Less Than Excellence
    “Excellence is something we practice in even the smallest details.”

This little gem of a book packs a big message—we all have the ability and influence to make a difference in what we do to create a better world.

Find The Book on Amazon

The Art of Influence, Chris Widener, 2008, Doubleday Publishing Group, a division of Random House, Inc., New York.

Stay tuned for more Book Reviews focused on leadership traits that lead to virtuous philanthropy coming your way over the next few months! Read previous book reviews here.