I'm pleased to share some news about my friend and fellow John Wiley & Sons author, Michael J. Rosen. Rosen's book, Donor-Centered Planned Gift Marketing, recently reached the number one planned-giving bestseller spot at Amazon.com! This book "helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all." Visit Michael's website to learn more.
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